News from Oakland Harley-Davidson

What is Project Rushmore?

Posted by Jess Bettencourt on Mar 15, 2017 2:00:00 PM
Picture of Jess Bettencourt

In 2014 Harley-Davidson made a huge transformation to the touring lineup by introducing a customer-driven effort to fundamentally improve every aspect of the riding experience. Led by extensive customer feedback, this initiative sparked more than 100 changes that were made to the touring line, which were then broken up into four customer-defined categories. 43499_17LIT_PHX_161440.jpg

  1. Control: Such as the Reflex™ Linked Brakes with ABS, the Twin-Cooled™ High Output Twin Cam 103™ and High Output Twin Cam 103™ powertrains and the improved Daymaker™ LED and Dual Halogen Lighting
  2. Infotainment: The color-screen Boom!™ Box Infotainment Systems combined quality audio, Bluetooth connectivity, voice recognition, text-to-speech technology, GPS navigation, and even support for intercom and CB communications in a single module.
  3. Feel: From the batwing fairing with Splitstream venting to a refined passenger seating area, aerodynamics and ergonomics came together to improve comfort.
  4. Style: The form and function of many components were improved with a reshaped Tour-Pak® luggage carrier and saddlebags with convenient One-Touch design latches, sleeker fenders, lighter cast aluminum wheels and intuitive hand control switches.

All of these innovations were focused on satisfying the needs of riders and freeing them up to enjoy the ride and collectively were referred to as Project Rushmore.

This initiative was the culmination of an intensive three-year product development program where riders expressed what they wanted their motorcycling experiences to be and conveyed it to Harley-Davidson. The H-D employees, who were also riders, had the experience, knowledge, history and passion to interpret this feedback, design it, build it and test it to the ultimate riding experience.

They didn't stop there. 



The 2017 touring models introduced the ninth V-Twin in Harley-Davidson history – the Milwaukee-Eight® engine.

The sound of the Harley-Davidson® 45-degree V-Twin engine rings through the history of motorcycling in an unbroken line stretching back to 1909. Each improving on the one before it. Iconic. Durable. Unmistakable in their sound. Unparalleled in their muscular look. Unmatched in the feeling they deliver to the rider. The history of Harley-Davidson engines is an interesting one which is why we have dedicated a whole article just to that.

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Harley-Davidson matched the all-new Milwaukee-Eight® engines in the 2017 touring lineup with all-new front and rear suspension. You get more comfort, more control and more confidence in your handling.


So if you are riding a Touring model older than 2014, you might want to give one of these newer models a try. You'll be surprised by how big of a difference these changes make to your riding experience. If your passenger is involved in any purchase decisions, be sure to bring them along for a test ride. Small things like the size of the passenger seat, decrease of heat next to the passenger's leg and the redesign on the saddlebag gaurds make a world of difference to their experience as well. 

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Topics: Oakland H-D News, Motorcycles

News from Oakland H-D

Keeping the Bay Area motorcyclists up to date

Our team of experts at Oakland Harley-Davidson strives to keep you up-to-date on:

  • New motorcycles, parts and gear
  • Customization ideas and trends
  • What is going on locally in the industry
  • Event information
  • Ideas on where to go riding
We understand that the modern motorcyclist is doing the majority of their shopping and research online and we will strive to be your go-to place for information. 

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